UNICEF (United Nations Children’s Fund) Ambassador Bilaal Rajan founded the annual Barefoot Challenge, taking place each year on June 1, International Children’s Day. He and thousands of other children throughout the world would live life barefoot that day to help raise awareness about child poverty.

His organization asked me to create a poster that highlighted the event. I took a photo of Bilaal “going barefoot,” as he would say, and included two sentences at the top and middle that captured the imaginations of young people to take part in the event.

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